From the innovative team at the Tech Group comes the SupaSplat Multi-Blaster!
This direct-response advertisement is the first promotional effort by the Tech Group to break into the United States market with their SupaSplat paintball target game. While the SupaSplat brand has already seen success overseas, the product is looking to raise its profile in the United States. The Tech Group chose direct response as the most effective, cost efficient way to make a splash in the highly-competitive toy market and this avenue is a great way to increase retail sales just in time for the holidays.

In early September, the Tech Group approached AMS Pictures to craft a spot that would drive American kids to the SupaSplat website and convince their parents to make the purchase. AMS Pictures Producer Corey Jones and his team set to work on creating an American DRTV spot that was crafted with a kid audience in mind.

The result is a high-octane, ‘in-your-face’ 30 second spot that creates a product desire in kids while stressing a safety message for parents. The energetic, colorful advertisement shows that the SupaSplat Multi-Blaster is most-of-all fun, irresistible, and only a website away.