http://cp.amspictures.com A Creative Media Company Wed, 11 Jan 2012 20:04:11 +0000 http://backend.userland.com/rss092 en Cantoni.  Cantoni had specific ideas and a desired look, and having worked with Cantoni many times over the last dozen years,  our production team was up for the challenge. After an initial site survey, Director of Photography Luisa Mendoza Kirby equipped our team with carefully selected lighting elements. Employing our brand new Sony F3 with the Angeniuex Optimo 17-80 T2.2…]]> http://cp.amspictures.com/featured-work/cantoni-winter-sale-spots-sizzle-the-competition/ http://cp.amspictures.com/featured-work/frito-lay-and-the-marketing-arm-turn-to-ams-pictures-to-create-spot-that-kicks-off-tostitos-fiesta-bowl/ This year we decided to have the party our facility here in Dallas.  The event starts with the traditional picture by the tree in town square along with delicious appetizers passed on trays. …]]> http://cp.amspictures.com/buzz/ams-pictures-holiday-party-was-a-smash/ Sony F3 PMW-F3K camera system from Abel Cine in California.  We acquired this versatile camera for a variety of reasons. We have an ever increasing need to shoot with faster cameras. We also appreciate the Sony F3′s ability to control the depth of field, especially when paired with certain lenses, to deliver film-quality picture and sound. We are pairing our new Sony F3 PMW-F3K with various zoom lenses like the Angenieux…]]> http://cp.amspictures.com/buzz/video-production-camera-review-sony-f3-pmw-f3k/ ♫ Paranaue…Paranaue…Parana! ♫ Don’t ask me how that translates in English, because I couldn’t exactly tell you. However, I sang it all weekend long at the First Capoeira Resistência Dallas Batizado and Convention. It happened right at AMS Pictures, which was the perfect venue for this fun-filled event. Capoeira is a Brazilian martial art played in a circle or ‘roda’ (pronounced ho-da), as other people sing, clap, and play several musical instruments, most notably the berimbau. Capoeira…]]> http://cp.amspictures.com/buzz/brazilian-capoeira-comes-to-ams-pictures/ http://cp.amspictures.com/portfolio/our-work/songbird-hearing-inc/ DFW Jingle Mingle Holiday Party.  Hosted by the Dallas Contemporary in the Design District, nine different organizations in media, advertising, and communications came together to host one joint soiree! Boasting an open bar, DJ, and an interactive social media entertainment experience, the event was not only fun it also benefited a great local cause:…]]> http://cp.amspictures.com/buzz/amsers-and-area-creatives-live-it-up-at-the-dfw-jingle-mingle/ AMS Pictures, through generous gifts from clients, friends, and employees, recently completed a very successful holiday packaged goods drive benefiting the North Texas Food Bank.  Every year we are thinking about those in need, and especially around the holidays we feel it’s important to help out as much as possible. According to the NTFB, there is a need for nearly 300,000 nutritious meals a day to feed hungry  people in North Texas – that’s equal to three sold-out Cotton…]]> http://cp.amspictures.com/buzz/ams-pictures-and-friends-support-those-in-need/ This direct-response advertisement is the first promotional effort by the Tech Group to break into the United States market with their SupaSplat paintball target game. While the SupaSplat brand has already seen success overseas, the product is looking to raise its profile in the United States. The Tech Group chose direct response as the most effective, cost efficient way to make a splash in the highly-competitive toy…]]> http://cp.amspictures.com/featured-work/direct-response-advertising-for-kids/ I came across this extremely well done video by a company in the UK. Wonderfully done.  Simple.  And, while powerful it so clearly does exactly what companies like ours are working so hard on each day for our clients.  Don’t get me wrong.  I am by no means taking credit for this amazing video.  What I am reminded of however is the power of good communication when it’s told through an emotional story.  All of us get very…]]> http://cp.amspictures.com/buzz/what-good-storytelling-can-do/