When it came time to introduce a new company culture at Brink’s, they looked no further than AMS Studios to bring this new message to life.

This initiative (think “A New Day, A New Brinks”) kicked-off their 2013 Global Executive Summit and was presented to the top 100 leaders in the company.

A short, yet energizing video was requested to concisely present Brink’s new core value list,

A = Accountability

C = Customer-focused

T = Trust

The creative team at AMS developed a creative approach that featured an uncluttered shooting environment, hints at playfulness, realism (by using actual employees) and simple, direct content delivery.