When it came time to introduce a new company culture at Brink’s, they looked no further than AMS Studios to bring this new message to life.
This initiative (think “A New Day, A New Brinks”) kicked-off their 2013 Global Executive Summit and was presented to the top 100 leaders in the company.
A short, yet energizing video was requested to concisely present Brink’s new core value list,
A = Accountability
C = Customer-focused
T = Trust
The creative team at AMS developed a creative approach that featured an uncluttered shooting environment, hints at playfulness, realism (by using actual employees) and simple, direct content delivery.