Recently, we produced a new television spot for one of our oldest clients, luxury furniture company Cantoni. Cantoni had specific ideas and a desired look, and having worked with Cantoni many times over the last dozen years, our production team was up for the challenge.
After an initial site survey, Director of Photography Luisa Mendoza Kirby equipped our team with carefully selected lighting elements. Employing our brand new Sony F3 with the Angeniuex Optimo 17-80 T2.2 lens, the Litepanel LEDs and Kino Flo 4 Bank brought the furniture to life in dazzling HD.
“Initially, we were really challenged with the shot, because the surfaces were very shiny and reflective,” said producer, Tom Rubeck. “Thanks to Luisa and the team’s pre-production and scouting, we were able to capture the exact look and feel that the client wanted in about seven different areas, two of which required setting up for sound. We had a monitor set-up to review the shots as we went, so that the client could see their vision come to life.”
The VP of Marketing at Cantoni had this to say: “When it came time to do a new TV production, we didn’t think twice about calling AMS Pictures. We first worked with AMS back in 1997, and though many things have changed over the years, one thing remains the same. AMS Pictures is awesome. They always deliver a great final product that makes our brand look incredible! They are a cool group of individuals in an amazing facility that makes production fun. I highly recommend them.”
From pre-production through to production and post, the Cantoni spots are a great example of teamwork, preparation and collaboration with the client. For more great brand work, check out AMS Pictures Commercial Production’s Brand Portfolio.