MyLok Password Protection

Agency:  Direct
Director:  Maria Colaluca

How would you feel if I told you that you will never have to worry about losing your password ever again?  For the first time, you now have the power to manage, protect, and secure all of your most sensitive passwords with the most advanced encryption and access technology in the world.

Teaming up with AMS Pictures, ii2P sought to market this new and innovative product to both the end-consumer and corporate audiences.  Our interactive team went to work developing this kinetic text approach to telling the story in an engaging manner. Produced in Flash, this video captures the predominant frustrations and fears about password security. Produced and inspired by Maria Colaluca, this visually and aurally compelling video truly elevated ii2P’s MyLok product, placing it on the forefront of the latest wave of IT technology.