Go Songbird Clear
Let’s face it: as aging Americans, we aren’t getting any younger – but most of us aren’t at the point of canes and hearing aids. That’s the reasoning behind Songbird’s latest sound enhancement device: the Songbird Clear. Recently, Songbird turned to AMS Pictures to craft an audience-specific direct response advertisement that would drive the product’s retail and online sales.
Our AMS Pictures team, headed by Producer Corey Jones, crafted and delivered an exciting, audience-specific spot that defined a need, overcame potential objections, and demonstrated product value across multiple scenarios.