Well… maybe it’s not the circus.
But a PGA tour event is, at the very least, like a well oiled machine of a traveling road show.
For the last several years I’ve had the pleasure of being a part of the PGA Tour Entertainment side of both the Byron Nelson and Crown Plaza Invitational (The Colonial). Like most efficient companies, PGA Tour Entertainment has its core staff of producers,… more
AMS Pictures recently purchased a Sony F3 PMW-F3K camera system from Abel Cine in California. We acquired this versatile camera for a variety of reasons. We have an ever increasing need to shoot with faster cameras. We also appreciate the Sony F3’s ability to control the depth of field, especially when paired with certain lenses, to deliver film-quality picture and sound.… more
In the Direct Response Television business, the commercial spot’s goal impact is two-fold: connecting to the consumer, and calling them to action – to purchase what I’m selling.
Recently, I worked with The Scooter Store to refresh their classic DRTV spot.
The Scooter Store had tried on multiple occasions to match or exceed the impact of that original spot which had run for several … more
Let the headaches begin. I’m already debating my staff on the future of the products, infrastructure and business as a whole. Luckily, I can win any push-back they give me on the tools by reminding them that their talent is the difference.
If we made the switch to Avid (or something else), I know this: I want a lot of what Final Cut Pro X currently has to be built into their software.
AMS Pictures is proud to announce that Jeff Hays, a National Emmy Award Winner, has officially come on board as our Senior Design Artist and Editor in the Post Production Department. With over twenty-one years’ of experience in editing, Jeff brings with him a slew of notable work that ranges from ESPN’s Friday Night Fights to national commercial spots for NERF and regional
AMS Pictures is proud to announce the newest addition to our creative team – Randy Martin. Randy brings with him an impressive résumé and over 20 years of experience in Directing, Producing and writing for television, advertising and internal communications projects. In his role as Sr. Director and Executive Producer for AMS Pictures, Randy will focus on elevating our creative… more
The best Super Bowl commercial of 2011 by most accounts was Volkswagen’s mini Darth Vader ad, which featured a young boy attempting to use the force on various objects around the house. Here’s the video of it:
When the client arrives, I am already focused as I check and doublecheck and triplecheck that every cable is properly connected and every piece of equipment is functioning properly. I look up for a brief instant as they walk by me in the studio or ballroom, and with a smirk I say, “Don’t mind the man behind the curtain.”
You see, I am the Technical Manager here at AMS, and I have been working… more
It used to be that the key to selling any product on TV was to demonstrate how amazingly easy and quick that product was to use while producing incredible results.
These days, some video production services campaigns in the DRTV fitness world have embraced the tough sell. Products like Insanity tell their viewing audience that maybe, just maybe, they will be able to handle a product… more
AMS Pictures is a Texas-based creative media company. Master storytellers who use digital media tools to create unique experiences that engage, enlighten and entertain audiences.
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